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Why Direct Mail?

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Getting the Most Out of Your Newsletter:

When done correctly newsletters will encourage the following:
Response-Use Reply Cards, Coupons and Frequent Shopper Offers.

Saving – Encourage the recipient to save and refer to the newsletter over and over with 3-hole punch. Also offer then the opportunity to pick up a binder with your logo the next time they come by. Other examples that encourage savings include; Recipes, How to-Home Improvement, gardening?

Sharing – encourage them to share with others – give you more Bang for your advertising Buck?.

Resource and Suggested read:
Marketing With Newsletters
by Elaine Floyd

Why Recordnews?

Recordnews can manage your do direct mail needs from start to finish. How does this benefit you? It allows you and your staff to concentrate on other business needs. And, in the long run
it will save you money!

What we do:

Design – List Management – Printing – Mailing
And Response Measurement!

Recordnews also has the capability to inkjet a personalized message to your customers!

As postal rates continue to increase – Recordnews can provide consultation to assure the design of our mail pieces meets all USPS regulations so that you can get the lowest possible postage rates

It is always our Goal to
Save you Time and Money!
Direct Mail Differs from
other Advertising Avenues

Segmentation: Unlike other media’s, you can select the best prospects for you! By knowing your best customers, you can select *like* prospects.

Identify your Top 30% customers. Then start talking to them more often and more intelligently. And, as you learn more about them – you can prospect others – just like them.

NOTE: Contacting the right audience is essential to a successful direct mail campaign. The offer would be the second most important part of the campaign, followed by the design of the piece.

Unlimited choice of formats: Again, unlike other advertising media’s, you are not restricted by time or size – you can pick the format that best fits your needs.

Direct mail can be many different things including newsletters, postcards to announce special events, or catalogs that encourage mail orders.

Personalization: Not only can you address a person by name – you can provide an offer that is personalized to that prospect or customer.

Example: Knowing the customers that purchased a certain china pattern – would be the audience most interested in a new piece or sale on that pattern.

Won’t get lost in the mix of other ads in a publication or mix of commercials: People will always look through their mail, looking for bills, school newsletters… therefore people will have to spend at least a moment with you message. And, if you are segmenting correctly, these people should be interested in what you are offering. Surveys have shown that people don’t mind getting that “Junk Mail” that they want.

Results can be measured: And you can test, test, and test. You know who you mailed to, and you’ll know who responds. You will also have the opportunity to test different audiences and different offers until you find what works.

Keep this in mind when designing the piece – if you want results then design for results. (Ask for a response – with an offer). The other option would be to build awareness only.

Easily drives the recipient to respond: through reply cards, coupons… One monthly newsletter can have weekly coupon offers. – Again, you have to ask for a response.